AUCKLAND, Today: Fisher Funds has named Special as its creative agency and Reason as its media and performance marketing partner after a competitive pitch. It has also appointed Jonathan Symons as GM of Marketing.
Nilesh Mistry, Chief Client Officer at Fisher Funds said, “We are incredibly pleased to start the year with the appointment of these two agencies and a new leader of the team.”
“We were impressed with how well Special and Reason understood our business and most importantly the ambitions we have for the half a million New Zealanders who trust us with their KiwiSaver and Investments.
“Our brand is well-known and cared for by the Fisher Funds team and with Jonathan at the helm, we look forward to driving growth and performance in 2025.”
Special will lead strategic and creative efforts, delivering brand and acquisition campaigns, direct marketing, and content creation.
“We were impressed with how well Special and Reason understood our business and most importantly the ambitions we have for the half a million New Zealanders who trust us with their KiwiSaver and Investments.” – Nilesh Mistry
Scott Coldham, Managing Director of Special New Zealand said, “The Fisher Funds team are a bunch of good-natured, ambitious people and really impressed us with how good they are at what they do.
“They have a strong vision and great capability to achieve it, and we can’t wait to help them get there.”
Reason will focus on media strategy, channel innovation, and integrating these with data and technology.
“It’s rare to find a business that’s not just ambitious but genuinely invests in innovation and its people,” said Tim Pointer, CEO of Reason.
“Fisher Funds has built a team of sharp thinkers committed to doing things differently. Partnering with them and Special is incredibly exciting, as it gives us the freedom to deliver the very best of what’s possible.”
Jonathan Symons brings extensive marketing experience, having held leadership roles at ASB, TVNZ, and as GM of Data and Insights at TVNZ.
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