AUCKLAND, Today: Hustle & Bustle has added Mānuka Phuel to its growing list of high-profile clients, kicking off a bold new campaign in the drinks space.
Mānuka Phuel is a New Zealand-made energy drink shaking up the category with natural ingredients, no synthetics, and a strong link to local music and culture.
Hustle & Bustle is leading the charge on its launch with a full brand-building strategy covering PR, activations, and social media.
“Mānuka Phuel moved from concept to shelf in just seven months, so I needed a communications agency that could quickly get across the business, the brand and keep pace with our energy, which is no small feat! I’ve long admired the work Hustle & Bustle produces, so bringing Gemma and the team on board was an easy decision.
“We’re excited to be partnering with the powerhouse team behind Mānuka Phuel. Their bold approach to brand-building, focus on the creative community, and commitment to delivering a premium, better-for-you offering is exactly the kind of work that energises our team.” – Gemma Ross
“Their execution at the Mānuka Phuel Synthony festival was first class and set the tone for a strong partnership,” said Mānuka Phuel co-creator Alex McDonald.
The brand made its official debut as headline sponsor of this year’s Mānuka Phuel Synthony Festival, a major win in getting in front of music fans. Synthony’s high-energy stage shows, sharp visuals, and sound-driven experience made it the perfect match for Mānuka Phuel’s vibrant personality.
The drink’s presence came to life with its ‘Phuel Stop’ sampling station, exclusive hosting zones, and surprise on-stage moments with names like DJ Cyril. With Hustle & Bustle behind the scenes, the brand is keeping the momentum going with more launches, collabs, and event partnerships planned for the year ahead.
“We’re excited to be partnering with the powerhouse team behind Mānuka Phuel. Their bold approach to brand-building, focus on the creative community, and commitment to delivering a premium, better-for-you offering is exactly the kind of work that energises our team,” said Gemma Ross, Managing Director at Hustle & Bustle.
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