AUCKLAND, Today: Neil Gaught & Associates (NG&A) has opened its first Auckland office and launched the 2025 Purpose Barometer — a nationwide check-in on how purpose shapes Kiwi business strategy and culture.
NG&A is best known for its Single Organizing Idea (SOI®) method, praised by leaders worldwide for blending purpose and profit in ways that drive real, lasting impact.
“New Zealand has always punched above its weight—Kiwis instinctively draw on values like integrity, ingenuity, community, reliability and diligence,” said Neil Gaught, NG&A founder and award-winning author of CORE: How a Single Organizing Idea Can Change Business for Good.
“The question now is how far those instincts are being translated into explicit, strategic purpose—the reason a business exists beyond profit and, since ISO 37000:2021, a recognised governance benchmark.
“New Zealand has always punched above its weight—Kiwis instinctively draw on values like integrity, ingenuity, community, reliability and diligence.” – Neil Gaught
“The Purpose Barometer will provide a snapshot of where New Zealand firms stand on that journey and help determine whether purpose is being leveraged as a source of competitive advantage in an AI-accelerated, geopolitically turbulent world.”
Why it matters
The Purpose Barometer offers a timely reality check as the world wrestles with climate stress, AI disruption, and economic uncertainty. Is NZ business stepping up with values-led leadership?
While some global players stick to old-school shareholder-first models, the Barometer asks whether Kiwi firms are choosing a more balanced, purpose-driven approach—one that supports people, planet, and profit.
We know it works. From ISO standards to the rise of B Corps, global data shows purpose-led businesses are more trusted, more resilient, and better prepared for the future.
And Kiwis are built for it. With a strong values-based mindset already in play, the Barometer will show how close businesses are to turning that into a long-term competitive edge.
Share this Post
