AUCKLAND, Today: Dosh and Rainger & Rolfe have just dropped their newest campaign to launch dosh home loans — and the reaction has blown past expectations.
As dosh co-founder James McEniery said this morning, “We’re thrilled !! We wanted to create something highly unique and compelling and we’ve done it.
“This is a first-in-market digital product with two clear customer benefits: great value in the form of great rates and an annual loyalty cashback from Dosh, with the ease and convenience of a digital application.
“Streak rewards are exclusively offered by Dosh in addition to any offers, such as up-front cashback, from Westpac NZ. Ultimately this means more cash is returned to customer pockets.”
James added, “We believe Kiwis deserve the world’s best digital solutions to maximise their financial wellbeing, and we’re proud to be collaborating with Westpac NZ to combine our strengths and bring this product to New Zealand homeowners.”
“Streak rewards are exclusively offered by Dosh in addition to any offers, such as up-front cashback, from Westpac NZ. Ultimately this means more cash is returned to customer pockets.” –James McEniery
Creative Director at R&R, Kelly Putter, says the new campaign was built to spark action and inspire Kiwis to expect more from their home loan.
“The requirement to project value has never been more important, but so is brand persona. Dosh is the likeable maverick, so when we talk about our annual cashback loyalty payment, the promise comes with a smile (“get paid to streak”, “it pays to be loyal”).
“Same applies when we’re talking about the quality of dosh home loans (“freak’n great”, “fixed rates ? we fixed ‘em” “losing interest in your bank account?”).”
NZME and Conversion Marketing are backing the campaign with a smart media mix spanning digital, radio, out-of-home and social to hit home with homeowners across Aotearoa.
On radio, ad-libs, traffic stings, and top’n tails are driving awareness, while paid meta and Google display ads are helping convert curious listeners into loyal dosh customers.
Want a headline and short version too?
Share this Post
