Meridian and Barnes Catmur & Friends, with help from Plaza Films, have created their first new campaign since the agency won the business from Assignment in November. Interestingly – but not surprisingly, given the man’s presence – the new agency has retained Jeremy Wells (originally signed by Assignment) as its frontman.
“When people move house, they have a bad habit of moving power companies too,” said Barnes Catmur ECD Paul Catmur. “So to help Meridian keep existing customers, and pick up some new ones, we set out to show that when moving, there’s one thing you shouldn’t forget to pack: New Zealand’s only power company that generates electricity from 100% renewable sources.”
The new TVC, which went to air at the weekend, promotes Meridian’s house-moving offer – take Meridian with you for a $150 credit. Other media include Print, Outdoor and Digital.
More info here
CREDITS
ECD: Paul Catmur
CEO: Daniel Barnes
General Manager: Luke Farmer
Account Director: Meredith Maclean
Media Director: Monica Wales
Art Director: Rob Longuet-Higgins
Copywriter: Rob Cook
Executive Producer: Jackie Clark
Production Co: Plaza Films
Director: Paul Middleditch
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