SparkPHD, NZME and ANZ collaborated to create this month’s winning Ad of the Month newspaper ad for ANZ. “It was a hugely topical ad that used the newspaper medium in a way that only newspapers could,” said the judges in a joint statement.
“It was an economical use of space which goes to show that good things can be done in small spaces”.
Special Mentions were also awarded to FCB for the Prime TV ad (“A nice twist and coupon to clip – again working well in newspapers”).
The judges were Greg Taylor (Ballantyne Taylor) and Dave Nash (Sugar & Partners).
The results add Spark to the Agency League table and FCB adds another point to their tally. The Ad of the Month winning team receives $250 and Agency League points for their agency, which are tallied on a league table to run from July 2014 to June 2015.
Recognising newspapers’ evolution to multi-media news brands, Ad of the Month and Agency League has recently expanded to now accept entry from newspaper digital ads, as well as newspaper print ads. Along with this extension to recognise excellence in digital creative advertising, News Works is also jackpotting the monthly cash prize (of $250 cash) if no winners are selected to the following month.
News Works’ Ad of the Month and Agency League competition is open to any ad that has appeared on a New Zealand newspaper website or app, or in any print edition. Both digital and print entries vie together for the best monthly accolade, with only one individual ad to be selected top each month – although judges may give special mentions to a number of exceptional ads.
To enter digital or print ads in Ad of the Month and gain points on the Agency League table, click here.
Every monthly winner from 1 July 2014 to 30 June 2015 will automatically be entered into the $10,000 Newspaper Ad of the Year at the end of this year.
For more information see www.agencyleague.co.nz or contact kirsty@newsworksnz.co.nz.
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