AUCKLAND, Today: One of New Zealand’s most loved lifestyle magazines is entering a new era. Life & Leisure has been acquired by millennial entrepreneurs Sarah Perriam-Lampp and Lucinda Diack.
Both women grew up with Life & Leisure in their homes. For them, it was more than a magazine—it was a connection with their mothers and a source of inspiration and identity.
Now, as business owners and storytellers, they’re reimagining the brand for the next 20 years—while staying true to its original essence of authentic, intentional living.
Sarah Perriam-Lampp is an award-winning agri-journalist and former co-host of Rural Exchange. She leads CountryWide Media’s publishing and production arms, including Country-Wide and now Life & Leisure.
Lucinda Diack brings deep lifestyle publishing experience as former editor of homestyle and former publisher at Latitude, which merged with Life & Leisure in 2024.
Together, they’ve launched L&L – Life & Leisure Our Way, a refreshed quarterly print and digital brand grounded in the seasons and built around four pillars: Nurture, Explore, Gather, and Create. They’re also producing four standalone journals in 2025, each diving deeper into one of the brand’s core pillars.
Under their leadership, Life & Leisure isn’t just a magazine—it’s a platform for purposeful, joy-filled living.
“It’s never too late.” – Ali Mau
CountryWide Media’s in-house video and podcast studios, along with a digital agency, give partners access to end-to-end brand storytelling powered by smart content strategy and performance marketing.
Recent research by Cinta Insights shows readers deeply resonate with the brand. 92% prefer supporting New Zealand-owned brands with founder stories, and 87% have purchased—or considered—products featured in the magazine.
The numbers reflect a strong multichannel presence: over 50,000 email subscribers, 200,000 social reach weekly, 250,000 monthly site impressions, and more than 19,000 print readers and retail buyers.
This next chapter arrives as the Life & Leisure audience—predominantly women aged 35–54—seek slower, more meaningful experiences grounded in real life, not just digital noise.
Their ideal lifestyle includes time offline, hands-on hobbies, local travel with connection, and homes that feel like sanctuaries—not showrooms.
As Life & Leisure celebrates its 20th anniversary, it honours its founder Kate Coughlan with a Platinum Collector’s Edition, while inviting new voices to shape what comes next.
Ali Mau, featured on the Autumn 2025 cover, sums it up best, “It’s never too late.”
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