For its 2016 campaign, which runs throughout February, the Heart Foundation has enlisted the services of a man whose life was saved directly as a result of watching a TVC during last year’s campaign.
In July last year The Heart Foundation ran an awareness campaign to address the public perceptions of heart attack symptoms. Many people think they are melodramatic whereas they are actually relatively subtle.
The thought-provoking ad resonated with the public immediately and it had half a million views on You Tube. Calls to 111 for heart-related illnesses spiked immediately, and have remained consistently higher.
Reports from doctors and medical staff confirmed that people were seeking help as a direct effect of seeing the ad, and people’s behaviour towards their own heart health was changing.
One of those seeking help was Ian Lancaster. On any other day he would have put his feelings down to something as mundane as indigestion, but having just seen the Heart Foundation’s ad the night before, he called emergency services.
After suffering a cardiac arrest in the ambulance, he was treated, and survived. Watching the ad had saved his life.
For the Heart Foundation’s annual appeal this year, Ian Lancaster agreed to help tell his story, and to show the public that their donations directly affect the lives of everyday Kiwis.
The campaign runs via a 30sec TVC, a 30sec radio spots, Facebook, and billboards.
About the Heart Foundation
The Heart Foundation leads the fight against heart disease in New Zealand. More than 10,00 people die of Cardio Vascular disease each year, and some 6500 die of Heart Disease more specifically. About half of those deaths are thought to be premature, and possibly preventable. Besides funding research, support and education, The Heart Foundation also works to prevent premature deaths caused by misconceptions of the disease. Together we can fight this disease.
CREDITS
Agency: Barnes, Catmur & Friends
Executive Creative Director: Paul Catmur
Creative: Katyana O’Neil
Creative: Renee Warner
Chief Excutive Officer: Daniel Barnes
General Manager: Luke Farmer
Head of Production: Phil Newman
Account Manager: Kate Antjoule
Production Company: 8
Director: Jamie Lawrence
Producer: Gene Keelan
DOP: James Rua
Editor: Jamie Lawrence
Online: Toybox
Audio: Franklin Road
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