AUCKLAND, Today: In the latest version of their Let’s find a way platform, BNZ tackles one-size-fits-all advice. The campaign imagines a world where everyone follows the words of a fictitious financial influencer and stops buying coffee.
Croissants are mistaken for phones, a BNZ Breakers’ game is turned into a slumber party, and cafes become ghost towns, as the hero films portray what life might be like in a world that gives up caffeine.
The campaign sees the same story cleverly told through the eyes of two different characters – a coffee shop customer and the coffee shop owner. Each has a dedicated 30 second ad, documenting how a world without coffee would impact them.
The campaign builds on last years “Everyone’s got an opinion, we’ve got the expertise” work, and sees the antidote to generic financial advice coming in the form of personalised expertise from the team at BNZ. The campaign goes on to demonstrate how BNZ’s expertise shows up for business owners, and everyday banking customers with 15 second spots.
“Everyone’s financial goals are unique to them, and yet ‘blanket’ financial advice is all around us.”
“One-size-fits-all financial advice isn’t always helpful. This was a fun opportunity to team up with Freddy and imagine what might happen to the world if everyone followed the same piece of advice.” says Si Vicars, CCO Colenso BBDO.
“Everyone’s financial goals are unique to them, and yet ‘blanket’ financial advice is all around us. Giving up buying coffee could really suit some people, but it might also be a terrible idea for others. By understanding what’s important to you, BNZ can help you find a way to reach your goals.
For business owners, our more than 350 business specialists are experts in navigating the ups and downs of running a business. And for those trying to reach personal financial goals, our clever BNZ app is full of features to help you – from personalised insights on your spending, to setting and tracking your savings goals” says Amy Phillips, GM Marketing & Design BNZ.
The integrated campaign goes live Sunday 11th February across TV, Cinema, OOH, Social, Digital, owned & internal channels.
CREDITS
Client: BNZ
Agency: Colenso BBDO
Media: Hearts & Science
Production Company: Finch
Director: The Bobbsey Twins
Executive Producer: Rebekah ‘Bex’ Kelly
Producer: Duncan Bernard
DOP: Gin Loane
Production Designer: Neville Stephenson
Post production: Atticus
Post Producer: Jadon Miller
Editor: Simon Price
Colourist: David Gibson
Lead VFX artist: Leon Woods
Sound: Shane Taipari @ Franklin Rd
Music Composition: Mahuia Bridgman-Cooper
Stills Photographer: Holly Burgess @ Loupe Agency
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