AUCKLAND, Today: In partnership with Quantum Jump, the AA has kicked off the AALLLLL the Good Stuff Quiz, a fun way for AA Members to uncover all the incredible benefits their membership offers beyond the renowned AA Roadservice.
The quiz is at the heart of a multifaceted campaign that spans digital, social media, and direct engagement, all aimed at AA Members.
“The AA has been trusted by Kiwis for more than 120 years. There’s a huge amount of value Members can get out of their Membership, and we want to make sure they are making the most of these benefits.
“Our Members have saved over $30 million* in the past year with the benefits and discounts available to them. On top of this our large AA Roadservice team help an average of 480,000 roadside callouts each year,” said Jenni Ryan, Chief Marketing Officer at AA.
“We sought to bring all these benefits and facts about the AA to life in an interactive, engaging quiz which is both fun, educational, and wrapped around a compelling campaign idea.” – Ben Goodale
“Turning this into a communication opportunity we’ve been able to provide Members with yet another reward – the chance to win big.”
“We’ve got the ultimate line up of prizes on offer including a brand-new Hybrid Suzuki Swift, Weber BBQs to power our Members through summer and AA Auto Centre vouchers,” added Ryan.
Quantum Jump CEO Ben Goodale said, “the winning feeling is exactly what being a Member of the AA is all about. They’re the roadside superheroes who are there in a flash when you need them most (anyone who knows me has probably heard my South Island roadie story), they’re the team who taught you to parallel park and probably ensured you didn’t buy a lemon”.
“We sought to bring all these benefits and facts about the AA to life in an interactive, engaging quiz which is both fun, educational, and wrapped around a compelling campaign idea,” continued Goodale.
If you’re an AA Member curious about the perks of your membership, dive into the quiz here. The campaign is live until 6 November, 2024.
CREDITS
AA
Chief Marketing Officer: Jenni Ryan
Head of Brand and Content: Sarah Gibson
Head of Marketing and Communications (acting): Danielle Gapes
Head of Marketing and Communications: Becky McQuoid
Head of Membership & Loyalty: Barend van der Maas
Senior Brand Manager: Helen Welch
Senior Marketing Manager: Marina Strbac
Digital Marketing Specialist: Ashan Marambe
Marketing Specialist: Heather Walpole-Smith
Marketing Executive: Jess Atkinson
Quantum Jump
Creative Partner: Wayne Pick
Copywriter: Scott Kelly
Copywriter: Rob Jack
Business Director: Zoë Macdonald-Mair
Senior Account Manager: Bella Chaytor Waddy
Account Executive: Sarah Harp
Digital Execution: Justin Biddle
Chief Executive Officer: Ben Goodale
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