AUCKLAND, Today: The partnership among Acquire, EightyOne Media, and Greenbids marks a pioneering digital campaign for Robert Harris in New Zealand, setting a new standard in the advertising industry for integrating carbon emission reduction with enhanced campaign performance.
Greenbids stands out with its innovative adtech solutions, blending carbon optimization and media performance. Leveraging machine learning, it strikes a balance between effective media campaigns and carbon emission reduction on platforms like programmatic campaigns and YouTube.
Acquire’s collaboration with Greenbids on a pilot campaign reflects the increasing worldwide focus on minimizing carbon footprints. The campaign for Robert Harris covered display, video, and YouTube advertising, aiming to boost brand visibility and drive website traffic effectively.
Zane Furtado, from Acquire, highlighted the importance of measuring the carbon footprint on digital media, facing the hurdle of balancing eco-friendliness with campaign performance.
Acquire’s venture with Greenbids for a Robert Harris campaign signifies an increased global move towards shrinking carbon footprints. This initiative spanned display, video, and YouTube ads, targeting both brand enhancement and web traffic growth.
Zane Furtado, from Acquire, highlighted the importance of measuring the carbon footprint on digital media, facing the hurdle of balancing eco-friendliness with campaign performance. Greenbids’ unique algorithm addresses this by boosting media efficiency alongside reducing CO2 emissions, offering an eco-conscious advertising solution.
Guillaume Grimbert, Greenbids’ CEO, takes pride in partnering with Acquire, viewing it as a vital step towards an eco-friendlier advertising realm. This alliance highlights a commitment to pushing the industry towards sustainability, with a focus on environmental responsibility.
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