AUCKLAND, Today: Chemistry has picked up a big win, landing the account for Acton International Marketing NZ’s Lee Kum Kee, Indomie and Golden Sun brands effective immediately.
This partnership sees Chemistry continue to grow its FMCG expertise, with a strong focus on performance-driven marketing across some seriously iconic household names.
“We’re thrilled to welcome some household names to the Chemistry family,” says Joseph Silk, Founding Director. “Acton’s brands have incredible consumer loyalty and we look forward to working closely with the team to build even stronger connections between their brands and the New Zealand public.
“Our approach to strategic creativity, data-led insights and customer engagement makes us the perfect fit for these iconic brands.”
“We chose Chemistry because they can offer everything under one roof, they get us and they understand the approach needed in a performance-based category.” – Anna Blake
Anna Blake, Marketing Manager at Acton, says, “It’s important we work with a partner that has the flexibility to bridge a wide range of marketing needs specific to our category, which include activations, in-store promotions, social media, brand, media and more.
“We chose Chemistry because they can offer everything under one roof, they get us and they understand the approach needed in a performance-based category. Their passion and creativity was evident from the first meeting,” Anna added.
The new appointment is all about boosting Acton’s brand presence in New Zealand, with Chemistry’s full-service approach leading the charge.
Their offering across brand strategy, digital, social and creative services is set to play a major role in Acton’s next phase of growth.
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