New York & Paris-based creative library Ad Forum has selected DDB’s Lotto Dylan as the global #2 TVC of the week (to Monday 17 April).
DDB’s ad took Lotto NZ into new territory, highlighting its core purpose of generating community funding heritage as a community funding initiative.
“The 60-second film recognises Lotto players for the contribution many of them may not even realise they’re making,” DDB CCO Damon Stapleton said.
Ad Forum’s Ad of the Week selections are made by the site’s readers – not professional judges.
CREDITS
Client: Lotto NZ
Chief Marketing Officer: Guy Cousins
General Manager, Corporate Communications & Social Responsibility: Emilia Mazur
Agency: DDB
Chief Creative Officer: Damon Stapleton
Executive Creative Director: Shane Bradnick
Creative Directors: Brett Colliver and Mike Felix
Lead Business Partner: Zoe Alden / Kate Lines
Planning Director: Rupert Price
Agency Producer: Rosie Grayson
Executive Producer: Judy Thompson
Production Company: The Sweet Shop
Managing Director/ Executive Producer: Fiona King
Producer: Andy Mauger
Director: Mark Albiston
DOP: Marty Williams
Post Production Company: Grade – Pete Ritchie
Post production online: Palace Studio
Editor: Luke Haigh
Soundtrack/Composer/Music: Cam Ballantyne – Beatworms.
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