MDS AdSchool Auckland students have scored eight out of 17 of the shortlist at AdStars in South Korea (see main story, above) – an astonishing achievement that saw the Kiwis placed well ahead of global glamour shops the New York School of Visual Arts and the Miami AdSchool.
“NZ students have totally owned the Innovation category this year,” says programme director Kate Humphries. “And they’ve done it across a wide range of global brands by really exploring how those brands can innovatively use new and emerging technology.”
Congratulations to all our finalists including (draw a deep breath) …
… Hannah Stokes & Will Budgett for their Body Shop End.It idea which uses nail polish to diagnose endometriosis (a disease that can take an average of 10-15 years to be accurately detected); George Stafford & Tyson Kinraid for Ocuternlus Teleoperated Mine Detonators, which allow gamers who love blow stuff up, to blow up landmines in real time; Guy Trengrove & Emi Liu, for an idea that marries up one of China’s biggest resources, bamboo, with its biggest ecommerce brand, Alibaba (whose online sales and profits surpass Walmart, Amazon and eBay combined) to create the Alibaba 100% Counterfeit range of single use plastics; Clementina de Ruiter & Achsha Finny for Apple Leaf, which adds leaf technology to the ubiquitous Apple logo, so devices can start operating like real leaves by absorbing CO2; Lily Macintosh & Matt Aitken’s for Vero Boat Doctor which uses voice diagnosis technology to diagnose boat engine problems well before they end up stranded out at sea; Hannah Stokes and Will Budgett for Body Form Absorbshun, an idea which uses Bodyform products online to absorb female shaming; David Amann & Philip Meki’s Huawei trains, which uses triboelectric nanogenerators to create self-charging trains; and Rebecca Sharp & Madi Norgrove’s Libra Cryptocurrency, previously shortlisted for Future Lions, which turns Libra products into a multi-token, female cryptocurrency, so that female investors can helping out women in period poverty.
Humphries said: “As well as exploring creative technology platforms, we also believe in pointing the students firmly towards print to ensure they learn the core craft disciplines of words and visuals, and how to sustain an idea across multiple executions.
Three in Print
“So we were really pleased to also see three of our teams reach the finalist stage in the print category at Ad Stars this year – so big congratulations to Zach Hall & Clementina de Ruiter for their Gorilla Doctors campaign: Doctor or poacher?; Tyson Kinraid & Guy Trengrove, for their Gorilla Doctor’s campaign, Medical Slaughter, and lastly Jake Williams & Lily Macintosh for DIY First Aid for St. John’s, a print campaign that encourage DIY enthusiasts to keep a first aid kit in their homes, so they can DIY themselves when the need arises, as it invariably does when you’re a keen exponent of the hammer, the nail and the saw”.
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