Adshel NZ has expanded its Immerse portfolio of products with the addition of Adshel Live Panoramas, which combine Adshel’s static Panorama format with the smart digital capability and technology of Adshel Live.
Adshel Immerse will now allow another option for advertisers to wrap an entire bus shelter containing a digital screen and utilising all six creative rotations on that screen exclusively, making for an unmissable and engaging brand landscape akin to a 6×3 billboard at street level.
Adshel Live Panoramas are the newest addition to Adshel’s activation arm that develops and executes innovative campaign solutions to ensure maximum impact and the ability to engage audiences with interactive brand experiences.
Adshel sales & marketing director Ben Gibb said: “Our traditional Panorama product has been a popular way of delivering large format impact at street level.
“We’re launching with three high-profile sites on Auckland’s Queen St and Ponsonby Rd, and Wellington’s Oriental Parade.”
“In recent years we’ve converted some of our best Adshel Immerse sites to Adshel Live sites. Adshel Live Panoramas will enable advertisers to completely takeover the bus shelter and the digital screen.
“To combine the impact of a Panorama with the opportunity to engage audiences further across all six creative rotations on our high-definition digital screen is extremely appealing to our clients.”
“We’re initially launching with three high profile sites located on Auckland’s Queen Street and Ponsonby Road, and on Wellington’s Oriental Parade.
“These sites have been selected based on a combination of high pedestrian and vehicle traffic, proximity to key retail, entertainment and recreation districts, transport hubs, restaurants, bars and cafes.”
“We’ll continue to add exciting new locations as the year progresses.”
“Adshel Live Panoramas will be available from Monday 1 October.”
All Adshel Live Panorama sites feature state of the art 75-inch, ultra-high definition screens capable of 4K content which adapt to the ambient light conditions, ensuring premium quality display.
“With the expansion of the Adshel Live network to 283 screens by October 2018, the Adshel Live network will deliver unrivalled scale with over 4 million contacts per day,” Gibb said.
Special builds
In addition to Adshel Live Panorama’s and the standard Panorama format, Adshel Immerse also encompasses special builds and unique printing techniques that allow advertisers to create a bespoke brand experience, by taking over a bus shelter and bringing creative concepts to life.
“This development is part of Adshel’s continued commitment to drive creativity and innovation within the sector and deliver impact at street level,” Gibb said.
Adshel Live Panoramas will be available from Monday 1 October.
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