Following the launch of Adshel Live Unbundled, Adshel says it continues to drive the next evolution in digital out-of-home by introducing Reach Builder, a new campaign delivery method offering advertiser’s even greater audience reach across the entire Adshel Live network of 250+ screens.
Since launching in June 2015, Adshel Live has continued to evolve the offering by introducing new initiatives, such as Day Buying and more recently the unbundling of Adshel Live packs to allow bespoke buying on the network.
“Reach Builder is Adshel’s latest innovation, set to maximise the 1+ reach of Adshel Live campaigns,” says Adshel digital sales & technology manager Rick Goodwin.
“Traditionally, OOH advertising has been delivered on screens in a linear fashion where an advertiser books a set number of locations for a period, and their creative runs across those same locations for the entire campaign.
“Reach Builder will allow advertisers to vary the locations they appear on each day, distributing campaign messaging to additional areas and audiences, thereby increasing the reach of their campaign.
“Digital out-of-home is on an evolutionary path away from asset buying and towards audience first buying. Reach Builder is a step in that direction.”
“Digital out-of-home is on an evolutionary path away from asset buying and towards audience first buying. Reach Builder is a step in that direction, providing advertisers with the flexibility to impact a greater audience in a greater number of locations through a fluid, but 100% accountable, delivery of creative.”
He says advertisers will have full transparency on which screens their advertising message will be delivered, prior to and post the campaign, with all sites adhering to targeting requirements.
The Adshel Live network consists of ultra-high definition screens in prime locations spanning the CBD to the inner and outer suburbs across Auckland, Hamilton, Wellington, Christchurch and now Tauranga.
Adshel is currently rolling out the fourth phase of its digital network expansion which will take the Adshel Live network to 283 screens by October 2018.
About Adshel
As a leading out-of-home media company, Adshel allows advertisers across Australia and New Zealand to connect, engage and influence commuters where they work, live, shop and play. Adshel is the most recognised name in street furniture, and a key player in the out-of-home media market, reaching 82%* of New Zealanders. Adshel was formed in 1997 and is wholly owned and operated by HT&E. Looking ahead, Adshel will continue to lead the market in innovation and insights with a world-first national digital roadside network and industry-leading consumer research programs. Expanding their portfolio into data and geo-targeting solutions, they’re always searching for the next big thing in out-of-home, ensuring they offer advertisers new and robust ways to reach, engage and impact their audience. Adshel is New Zealand’s only national street furniture provider with the scale, flexibility, creativity and innovation to drive results.
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