AUCKLAND, Today: Grey-Lynn-based shopper marketing agency Raydar has launched its latest campaign for Frucor Suntory V, called Twisted Tropics Pineapple Crush.
The Twisted Tropics campaign is a collaboration between Raydar and OMD Fuse who together have helped Frucor Suntory continue their rotational flavour strategy with the launch of V Twisted Tropics this February.
“The campaign is a collaboration between Raydar, Red Cactus, OMD & Fuse.”
With an idyllic backdrop of pineapple, at first glance it appears just like any other tropical drink. But take a closer look, and not everything is as serene as it may seem. The creative concept plays into this unique flavour profile.
Raydar head of creative Aaron Taylor said: “We had heaps of fun exploring the parts of the tropics you won’t find on a post card and creating a campaign as twisted as the drink itself!”
The campaign is a collaboration between Raydar, Red Cactus, OMD & Fuse who together have helped Frucor Suntory follow up with another awesome NPD concept for V fans to enjoy this summer.
- Check out the full campaign here
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