New World is a huge supporter of New Zealand netball and main sponsor of the Silver Ferns. They’d do anything for netball – or perhaps more accurately, almost anything, as demonstrated in this charming new TVC out of Colenso BBDO.
“This amusing and entertaining ad takes a unique yet genuine approach to celebrate our partnership through showcasing the things that we unfortunately couldn’t realistically do in-store to show our support for netball,” says Foodstuffs group brand director Jules Lloyd.
Colenso ECD Steve Cochran said: “It was a rare opportunity to actually execute all the ridiculous ideas we came up with, but which we knew New World couldn’t possibly do in the real world. This ad was as much fun to shoot as it looks.”
The ad was directed by Nick Ball from Finch as part of the recent New World Experts campaign. It was shot over one very long night, using real New World staff and the Silver Ferns.
Once again New World staff provide some fantastic performances. But this time, they’re equalled by some very entertaining moments from the Silver Ferns.
Special mention must be made of ‘Louis’, the perfectly cast main character, who is a Fruit & Vege Pro at New World Waiuku.
“Things to look out for in the ad are a very real reaction from a Silver Fern captured when the watermelon prop got away on her and actually hit the camera,” says Jules Lloyd. “And a cameo appearance from ‘Lance’ from the New World’s Fruit & Vege Pro ad, who seems as mystified as ever when he’s presented with fruit in a Silver Fern uniform.”
The ad begins running on television and digital this week and will also play at upcoming Silver Ferns test matches. Fans at the games will also get to enjoy some half-time entertainment inspired by the TV spot.
CREDITS
Agency: Colenso BBDO
ECD: Steve Cochran
Creative: Matt Lawson
General Manager/Business Lead: Scott Coldham
Account Director: Katherine Sliper
Head of Broadcast: Jen Storey
Client: Foodstuffs NZ (New World)
Group General Manager Marketing: Steve Bayliss
Group Brand Director: Jules Lloyd
Senior Brand Manager: Denise Goodwin
Brand and Sponsorship Manager: Melissa Myocevich
Production Company: FINCH
Director: Nick Ball
Producer: Andy Mauger
Executive Producer: Karen Bryson
Sound Design: Shane Taipari – Franklin Rd
DOP: Aaron Morton
Production Designer: Neville Stevenson
Editor: Tim Mauger
Post Production (VFX Co.): Blockhead
Colourist: Pete Ritchie
Casting Catch: Joe Fisher
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