NEW YORK, Wednesday: New Zealand agency Alexander PR has been recognised as the second-best small agency (5-20 employees) to work for in Asia-Pacific by global public relations industry organisation PRovoke Media (formerly The Holmes Report).
According to PRovoke, the second placement in the world’s largest public relations awards is “the ultimate benchmark of PR firm culture and workplace performance, in an industry whose primary asset remains its people”.
The award, the only one to go to a NZ company, was determined by a survey of employees at 30 top agencies across Asia-Pacific on 14 areas of agency life, including the integrity of senior management, the quality of professional development, employee empowerment, engagement, client service, risk-taking and compensation.
On this basis, Alexander PR’s workplace culture was recognised as one of the best in the business globally.
Earlier this year, Alexander PR was named a finalist in the TVNZ Marketing Awards 2020 for the second year in a row.
Alexander PR founder/director Kate Alexander said: “The award recognises the most important aspect of any business and is one of the highest accolades the agency could receive.
“To us, the recognition of this prestigious global award goes to the core of what we are about. Our people are the heart and soul of our agency and every success we have achieved comes as a result of the passion, skill and vibrancy of our team.
“We’ve always tried to embed kindness, engagement and confidence at the centre of our business culture.”
“We’ve always tried to embed kindness, engagement and confidence at the centre of our business culture, and this award marks a major milestone in our agency’s development.
“At Alexander PR we believe that investing in our people and constantly improving workplace culture isn’t just a ‘nice to have’ – it’s critical in attracting and retaining smart and creative talent who in turn produce stellar results for clients. We’re incredibly proud of the fact that the majority of our team, and clients, have worked with us for well over a decade.
“Developing an open, collaborative and flexible workplace that nurtures creativity while allowing growth at every level is what makes us tick. We’ve always tried to live by the philosophy best described by Richard Branson, ‘If you take care of your employees, they will take care of the clients’.
“Alexander PR is best known locally for its strategic crisis and issues management and for numerous nationwide campaigns including this year’s Let’s Not Forget campaign, which raised $249,000 for the RSA.
“Globally it was the publicity and content machine behind the 4 Day Week conversation on the future of work which won three Gold Sabre Awards in Singapore, two Gold PR World Awards in San Francisco, and wins at the Drum PR Awards in London and the Global Sabre Awards in Washington DC.
About Alexander PR
Alexander PR is a New Zealand-based, full-service public relations agency specialising in reputation management.
Alexander PR Ltd is a licensed affiliate of Burson Cohn & Wolfe, a global communications and PR agency with offices in North America, Latin America, Europe, the Middle East, Africa and Asia-Pacific.
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