PARIS, Friday: Two campaigns from New Zealand are through to the finals of the Gerety Awards in France – a new creative comp launched earlier this year.
Clemenger BBDO Wellington’s NZTA Belted Survivors is in, along with VMLY&R NZ’s RIP Simon for Life Direct Insurance.
Co-founder Lucía Ongay said: “The Gerety Awards is challenging the status quo of the awards circuit through its all-women jury [pictured above – although their names were not available at press time].
“Eighty percent of all global purchasing decisions are made by women so you would hope that advertising always has these most powerful consumers in mind.”
Entries from more than 30 countries competed for the first Gerety Awards.
There were shortlisted winners from: Australia, Brazil, Canada, Chile, Colombia, Denmark, Estonia, France, Germany, India, Italy, Japan, Lebanon, Netherlands, New Zealand, Philippines, Poland, Russia, Spain, Sweden, Thailand, UK and USA.
“The entire experience was fun, insightful with a nuanced discussion. And yes, we all fell in love with advertising all over again.”
The most awarded shortlisted countries include USA, UK, Germany and Spain. The most awarded shortlisted networks include BBDO, VMLY&R, Mullen Lowe and Leo Burnett.
Executive jury member Genevieve Hoey (group ECD at R/GA) said: “The Gerety Awards was a room of super diverse senior creatives, passionately debating work and ideas. It should be irrelevant to know that we were all women. But it’s not. Awards shows like The Gerety matter to our industry right now.
“Elevating new female voices in the discourse on creativity, including more seats at the table to discuss what work should be celebrated-or not – will positively shape the future of a more diverse and inclusive industry we can all be proud to work in.”
Ambassador and Grand Jury member Tista Sen (regional creative director, Wunderman Thompson South Asia) said: “Judging work with women across the table is a whole new learning experience. The entire experience was fun, insightful with a nuanced discussion. And yes, we all fell in love with advertising all over again.”
The winners which will be announced at the end of July.
The Geretys are named for American copywriter Frances Gerety – who in 1932 coined the phrase A Diamond Is Forever for De Beers Mines.
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