Insurer AMP has taken a plunge into unknown waters by signing an exclusive broadcast partnership deal with MediaWorks for the Paul Henry Show, which launches on TV3, Radio Live, and mobile devices this Tuesday (7 April.)
“We’re excited about being involved with such an innovative show which we expect will quickly become an essential part of Kiwis’ everyday life,” said AMP managing director Jack Regan. “Being a trusted friend of customers is something AMP has been doing for 161 years in NZ so it’s a privilege for us to partner with Paul, Hilary and the team as they bring the best of news and issues to New Zealanders every day.”
Host Paul Henry said: “There are some pretty cool things about AMP and I’m expecting you think you know all of them – but you’re wrong. There’s one very cool thing about AMP that I know – they are in partnership with a state of the art new programme which starts on 7 April. Is it television? No, but it’s on television. Is it radio? No, but it’s on radio. Is it online? You bet it is. We will be everywhere together from April 7 – it’s great to have AMP on board for the ride!”
As the broadcast partner, AMP’s logo will appear on all advertising for the show on RadioLIVE, TV3, mobile devices and the internet.
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