AUCKLAND, Today: M+AD missed an opportunity last week to reach out to the 711 ad people who attended Mark Ritson’s Marketing Effectiveness event at the SkyCity Convention Centre.
We were unable to attend, and the next day ran (in error) a self-serving TVNZ blurb sheet, triggering a mini-avalanche of complaints from readers who wanted the real thing.
“M+AD has now deleted the TVNZ story.”
We’d been hoping to ‘borrow’ some attributed coverage from the Comms Council site – but while they ran a cool photo taken on the night (above), their roundup reporting was ultra short.
M+AD has now deleted the TVNZ story.
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