AUCKLAND, Today: Social media star and culinary wizard Andy Hearnden, aka Andy Cooks, teams up with Suntory BOSS Coffee in a dynamic new campaign by It’s Friday agency.
Boasting over 4.2 million Instagram followers, a popular cookbook, and 5 million YouTube subscribers, Andy truly understands the essence of hard work and ambition.
The campaign showcases Andy’s inspiring journey, positioning Suntory BOSS Coffee as the perfect companion for the driven individual. This unique coffee is brewed hot and chilled quickly, offering a quality refreshment anytime.
Andy shared his excitement about the collaboration, “I’ve been a Suntory BOSS Coffee fan for years, so getting to partner with them was a no-brainer. The Iced Long Black has always been my favourite—it has that real coffee kick I need to keep up with everything I’m working on.
“We’re excited to team up with someone who truly knows the power of ambition and the taste of success.” – Morgan Loveridge
I’m thrilled to be working together to share the ambition and great taste that Suntory BOSS Coffee is all about.”
Aligning with Suntory’s mission to strive continually, Andy’s dedication to culinary innovation and sharing new cooking techniques is fuelled by Suntory BOSS Coffee.
Morgan Loveridge, Head of Oceania Market Execution at Suntory BOSS Coffee said, “We’re excited to team up with someone who truly knows the power of ambition and the taste of success. Andy doesn’t just represent great food; he’s a testament to relentless drive and creativity—values at the heart of Suntory BOSS Coffee.”
Vince Lagana, CCO of It’s Friday, noted, “As someone who knows the importance of both taste and ambition, Andy’s goals and drive align perfectly with Suntory BOSS Coffee’s ambition to help ambitious workers keep achieving.”
This campaign will roll out across social, digital, and out-of-home channels.
CREDITS
Client: Suntory BOSS Coffee
Creative Agency: It’s Friday
Production Company: Good Oil
Director: Adam Stevens
Executive Producer: Sam Long
Producer: Clare Shervington
Post Production: The Editors
Editor: Mark Burnett
Sound and Music: Squeak E. Clean
Photography: Juliet Taylor
I’m thrilled to be working together to share the ambition and great taste that Suntory BOSS Coffee is all about.”
Aligning with Suntory’s mission to strive continually, Andy’s dedication to culinary innovation and sharing new cooking techniques is fuelled by Suntory BOSS Coffee.
Morgan Loveridge, Head of Oceania Market Execution at Suntory BOSS Coffee said, “We’re excited to team up with someone who truly knows the power of ambition and the taste of success. Andy doesn’t just represent great food; he’s a testament to relentless drive and creativity—values at the heart of Suntory BOSS Coffee.”
Vince Lagana, CCO of It’s Friday, noted, “As someone who knows the importance of both taste and ambition, Andy’s goals and drive align perfectly with Suntory BOSS Coffee’s ambition to help ambitious workers keep achieving.”
This campaign will roll out across social, digital, and out-of-home channels.
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