Rebel Sport’s new brand TVC was written by Ogilvy & Mather ECD Angus Hennah – one of his last pieces of work for the agency before his resignation (“to seek new challenges in 2015) takes effect.
Ode to Summer is a follow-up to Rebel Sport Ode to Winter – also written by Hennah – which debuted six months ago (featuring Brad Thorn’s gravel-voiced rendition of a Hennah-penned poem).
In Summer, the poem is read by Ladi6.
“Unlike Winter, which was depicted as a foe to a more hardened group of everyday sports people, Summer is portrayed as a friend that coaxes all New Zealanders out to participate in sports, casual or competitive,” says the O&M/Rebel Sport release.
“Ladi6 was able to convey the inviting and playful words of the poem with her captivating and unique voice.”
The campaign is also running in cinema.
CREDITS
Agency: Ogilvy & Mather
Client: Rebel Sport
Group Marketing Manager: Tanya Laurence
Executive Creative Director: Angus Hennah
Copywriter: Angus Hennah
Creative Group Head: Darran Wong Kam
Group Account Director: Sandra Daniel
Account Director: Darryl Rogers
Account Executive: Daniel Hughes
Head of TV: Amanda Kabel
Junior Producer: Kate Rhodes
Production Company: Curious Film
Director: Zia Mandviwalla
Executive Producer: Matt Noonan
Producer: Stu Giles
DOP: Marty Williams
Editor: Alex O’Shaughnessy
Grade: Pete Ritchie
VFX Flame: Leon Woods
Music/Composer: Mahuia Bridgman-Cooper/Franklin Rd
Sound Design: Francis Linehan
- View Rebel Sport Ode to Winter below
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