Whybin\TBWA client ANZ bank leads the list of finalists for the 2015 Plain English Awards. “The judges had 140 entries to read through, and a hard job choosing between them,” said Gregory Fortuin, Chair of the WriteMark Plain English Awards Trust. “Any individual or organisation that made the finalist list should be very proud to be there.”
2015 is the tenth year of the awards which celebrate clear, concise documents and websites — and the people and organisations who create them.
“This year’s entries demonstrate the ever-increasing commitment to plain English in New Zealand,” Fortuin said. “More and more businesses and government departments are beginning to understand the benefits of communicating well. Clear writing shows respect for audiences and readers, and builds goodwill. It also helps organisations save both time and money.
‘Writing information in plain English makes clients happy and helps your bottom line. More than that, it helps people understand their rights and responsibilities as citizens and consumers.
“This year, we’ve been pleased to see entries from people and organisations who’ve never entered before. We’ve also seen some organisations become finalists in multiple categories. This shows a real commitment to clear communication.
“As ever, the public has been keen to get involved. We’ve received plenty of nominations for both the Best Plain English Communication and the Worst ‘Brainstrain’ Communication.
First prize in the premier Champion category of the Awards is $10,000 worth of plain English consultancy from sponsor Write Limited. Winners will be announced at the Awards ceremony in Wellington on Thursday 19 November.”
The finalists are:
Govt.nz/Department of Internal Affairs — www.govt.nz
Inland Revenue — www.ird.govt.nz/property
The Ministry of Business, Innovation and Employment — www.tenancy.govt.nz
Best Plain English Website — Private Sector
ANZ — www.anz.co.nz/about-us/
St Mary’s Early Childhood Education Centre — www.stmaryschildcare.org.nz
Woods the Creative Agency — www.enzedexotics.com
Best Plain English Sentence Transformation
ANZ — sentence from ANZ Guarantee
Saunders Robinson Brown — sentence from Agreement for sale and purchase of land
Statistics NZ — sentence from Commuting patterns in greater Christchurch: Trends from the Census of Population and Dwellings 2006 and 2013
Best Plain English Technical Communicator
Sarah Wilcox, Descipher
Victoria Anderson, NZ Defence Force
Emma Adcock, OSPRI
Meredith Evans, Synlait Milk
Best Plain English Annual Report
ANZ — ANZ KiwiSaver Scheme Annual Report
Mercer — 2015 Mercer KiwiSaver Scheme Annual Report
Watercare Services Limited — Watercare Annual Report 2014
Best Plain English Legal Document
ANZ — Home Loan Agreement
ANZ — ANZ Guarantee
OnePath Life (NZ) Limited — ANZ Life and Living Insurance — Policy Document
TVNZ — House Rules
Best Plain English Turnaround
OSPRI — Can’t contact letter
OSPRI — NAIT tutorial video — registering animals
OSPRI — Preparing for TB testing
People’s Choice — Best Plain English Communication
ACC — www.findsupport.co.nz
ANZ — Investment Statement for the ANZ KiwiSaver Scheme
Westpac — www.westpac.co.nz/home-loans/
People’s Choice — Worst ‘Brainstrain’ Communication
Funds Administration NZ Limited — Lifestages KiwiSaver Scheme Investor Update
Hamilton City Council — Digital Hamilton: Enabling development of a great New Zealand City
NZ Police — Vetting Service — Request and Consent Form
- For more information, contact: Gregory Fortuin, Chair, WriteMark Plain English Awards Trust, 021 465 254.
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