In Q2 2015, Facebook revenue totalled US$4.04 billion, an increase of 39%, compared with $2.91 billion in the first quarter of 2014, according to figures released today by Facebook NZ.
Revenue from advertising was $3.83 billion, a 43% increase from last year. Excluding the impact of currency, ad revenue increased 55%. Mobile advertising revenue represented approximately 76% of advertising revenue for the first quarter of 2015. Mobile ad revenue grew 74% year over year.
Growth was broad-based across all marketer segments and industry verticals. Similar to Q1, Facebook saw strong revenue growth in North America and Asia Pacific in particular. International ad revenue was 52% of total ad revenue in Q2 2015.
Facebook’s usage and engagement continues to grow:
- Daily active users (DAUs) – DAUs were 968 million on average for June 2015, an increase of 17% year-over-year. Now 65% of monthly active users are also daily active users.
- Mobile DAUs – Mobile DAUs were 844 million on average for June 2015, an increase of 29% year-over-year.
- Monthly active users (MAUs) – MAUs were 1.49 billion as of June 30, 2015, an increase of 13% year-over-year. (This is half of the world’s internet population of 3B)
- Mobile MAUs – Mobile MAUs were 1.31 billion as of June 30, 2015, an increase of 23% year- over-year.
Highlights
- Q2 2015 was the first $4 billion quarter (up 39% year over year)
- Ad revenue is up 43% from last year, 55% excluding the impact of currency
- Mobile ad revenue grew 74% year over year to $2.9 billion (76% of ad revenue.)
Engagement
- Time spent: Across Facebook, Messenger and Instagram, people are now spending more than 46 minutes per day on average.
- Half the world’s online population is on Facebook: 1.49B MAUs (up 13% y/y)
- 968 million people were active on Facebook on a daily basis (up 17% y/y)
- 65% of people who use Facebook come back everyday.
- 450 million people are active monthly users of Events with more than 16M events created every month
- 850 million people actively use Groups on a monthly basis
- Building the next generation of services. In the core app, that focus includes building a better search experience for our community:
- Facebook currently sees 1.5B searches a day
- Facebook has now indexed 2 trillion posts
Video drives growth
- Video usage on the Facebook platform continues to grow, with billions of videos viewed every day and three quarters on mobile.
- Video continues to be some of the richest and most engaging content for people and publishers. Since the start of the year Pages are also sharing more than 40 percent more videos.
- With so many consumer videos being watched on Facebook, video ads become a natural part of the News Feed experience. Marketers have a big opportunity to reach people at scale.
- The focus on video also supports our efforts to connect people around important public moments and events.
- 59 million people generated more than 300 million interactions around the Copa América.
- 26 million people changed their profile photos for Pride.
- More than 150 million people were notified that their friends were safe after the Nepal earthquake.
In Q2 launched Instagram ads in Brazil, Germany and Japan.
Introduced additional capabilities for marketers, including Carousel Ads on Instagram, which brands are using in creative ways — for example, to showcase a spring fashion collection, gradually reveal a full panorama, or show different views of a location.
Over the coming months Instagram ads will be available to more advertisers with new formats, better targeting, and the ability to buy online as well as through 3rd party partners.
As Instagram ads ramp up, the company remains focused on quality and relevance to ensure the best experience for people and the highest performance for marketers.
Mobile
People are spending more time on their mobile devices and on Facebook apps. We continue to get more than 1 out of every 5 minutes on smartphones in the US, and mobile usage is driving our growth globally as well.
With so many consumer videos being watched on Facebook, video ads are a natural part of the News Feed experience. For marketers, video has always been a compelling format and now Facebook enables mass reach and cross device targeting and measurement abilities.
Mobile video was a major theme at the Cannes Lions festival last month where some of the biggest winners used mobile video on Facebook as part of their campaigns.
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