Kiwi happy-clappers fill the room with claps and high-fives in the latest 30sec Dulux TVC out of Clemenger BBDO and Finch. The campaign launches the 2015 Dulux colour range – 300 new colours; mostly bright.
Dulux says the campaign is based around insights that colour selection is the hardest part of painting. The campaign also showcases new tools that make picking colours easier, Dulux national marketing manager Shontelle Crosswell says.
“The campaign works on a transitional and tactical level, establishing the Go Colour tagline and showcasing the Dulux tools that put the possibilities of colour in your hands.
The spot features the free Dulux Colour NZ app.
Pead PR will promote Dulux’s colour forecast programme, and alignments with The Block NZ
CREDITS
Dulux
National Marketing Manager: Shontelle Crosswell
Senior Brand Manager: Hadley Vaughan
Clemenger BBDO
ECD: Philip Andrew
Creative Director: Brigid Alkema
Creative: Erik Hay
Design Director: Steve Boggs
Agency Producer: Martin Gray/Jen Gasson
Account Director: Brendan McElroy
Senior Account Manager: Katy Baker
Media: OMD (Nick Ascough, Cliodhna Martin)
Finch
Executive Producer: Karen Bryson
Producer: Nikki Smith
Director: Alex Roberts
DoP: Andrew Stroud
Post Production online: Beryl
Casting: Catch Casting
Production Design: Bruce Everard
Music: Franklin Road
PR: Pead
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