After an international search, 99 has appointed highly awarded Kiwi creative Jared Isle to the new position of digital creative director. Isle will return to NZ from the US to take up the role.
He joins 99 after spending the past six years in the US, most recently as associate creative director at McCann New York, and prior to that, FCB New York. Isle originally hails from New Zealand, having worked in senior roles with several agencies in this market.
His credentials include a Cannes Cyber Grand Prix and a Facebook Studio Blue Award. His work also featured in the Top 50 Advertising Campaigns of the Century (for Oreo’s 100-day ‘Daily Twist’ campaign.
“I’m stoked to have someone of Jared’s pedigree to join the team,” said 99 founder/chief creative officer Craig Whitehead.
“He brings to us that rare mix of outstanding conceptual ability, digital design excellence and technical expertise.
“99 has gone through a massive shift in the past year, from specialist retail creative and production powerhouse, to a customer experience agency with retail at our heart. On the back of other significant appointments like Greg Forsyth and Dan Bye, it’s an exciting time to be part of the new 99.”
Isle will work with 99’s team of conceptual creatives, leading the ever-expanding digital experience and design teams, as well as working closely with the recently created Newsroom, 99’s editorial content marketing service.
Jared Isle said: “In a time when we can beam ads straight into people’s pockets – right next to photos of their kids, so it’s our responsibility to make things that are sincere and that add value.
“And 99 is filled with folks who share that sincerity. They’re also a band of get-it-done makers of things. That combination made coming to 99 a no-brainer. I’m fired up about joining the team.”
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