Auckland-based business-to-business ad agency Badger has dramatically increased its facial hair resource with the addition of new creative director Jon Coles, whose bushy chin increases the number of beards at Badger by 50%.
Coles joins Badger from Young & Shand, where he grew his striking ginger beard and picked up a number of awards including a Gold NZDM for Jim Beam Jacob’s Ghost and a Silver Axis for TVNZ Walking Dead.
Clean-shaven managing director Matthew Masters says Coles brings a wealth of digital experience to Badger, having overseen campaigns and content for Steinlager, Mac’s, Fly Buys, Cadbury and Air New Zealand Grabaseat.
His appointment takes the Badger team to a total of 12, consisting of three beards, eight naked chins and two with somewhat indecisive stubble.
“Although the phrase ‘ginger badger’ does sound a touch euphemistic, I’m excited that Jon has joined us. His digital experience and ability to turn complex business-to-business propositions into creative that works on a human level is a rare talent.”
Besides Young & Shand, Coles has worked at Ogilvy, Saatchi & Saatchi and .99 where he was a group head on Air New Zealand.
“My whiskers and I are very happy to be joining Badger,” he said. “Matthew and Liz have put together a great team here and there’s a very facial hair-friendly vibe in the place. I can’t wait to roll my sideburns up and get stuck in.”
About Badger
Established in 2007, Badger is a business-to-business ad agency working across the Asia-Pacific region and has in-house Chinese language creative capability. Clients include Vodafone, Fidelity Life, UDC Finance, Electric Kiwi and Hotels.com.
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