Colmar Brunton and TNS New Zealand believe they can make big data work for clients like never before, following with an international award winning data expert returning to New Zealand. Following a global search, Kiwi Dr Will Koning is back from London to Kantar New Zealand, the parent company of both Colmar Brunton and TNS, as Chief Data Officer.
Kantar New Zealand CEO Jason Shoebridge says Koning’s appointment will unleash the combined big data capability of Colmar Brunton and TNS, on a level not previously seen in New Zealand.
“Between them Colmar Brunton and TNS are the largest players in the New Zealand research market and work with many of the country’s largest businesses and government organisations,” Shoebridge says.
“This experience and expertise in market research gives them the ability to provide clients with insight into why their customers and potential customers behave the way they do. Will’s big data capability will add a new dimension to that.”
Koning has been delivering industry-leading, data-driven strategy and solutions for some time and recently, with his team at Kantar Media in London and his Dutch client SKO, won the global I-COM Data Creativity Award for Video.
“In today’s digital world, businesses are collecting more data than ever, and Colmar Brunton and TNS have the expertise to turn this data into opportunities for their clients,” Koning says.
He believes New Zealand and its businesses have an abundance of data riches but are not fully leveraging them. “As is often the case overseas, businesses here are not taking advantage of the wealth of data they have and that’s what we aim to change.”
Colmar Brunton and TNS can analyse these existing datasets, overlay them with additional data and make them work for businesses like never before.
“The power of big data is often in understanding not only what customers do but also why they do it,” Koning says.
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