After two decades, veteran digital specialist Che Tamahori has turned away from the ad business to become Air NZ general manager of user experience.
For most of that time he ran TBWA’s Digital Arts Network, but his career took off in 1996 when he became a founding CD/MD at digital agency Shift
In 2007, TBWA acquired Shift,and merged it with its direct arm Tequila in 2012 to form DAN Auckland.
“In his new role, Che will be the custodian of the digital experience across the end-to-end customer journey, working to ensure Air New Zealand’s digital products are customer-first,” an unnamed spokesperson for the airline said in a statement.
TBWA Australia & New Zealand’s Sydney-based chief executive Paul Bradbury says the organisation has already appointed a successor.
Steph Creasy, who has worked with Tamahori and the DAN team for over eight years, will be the new managing director of DAN. She has, apparently, been in the new role since the end of last year to ensure a smooth transition.
Fairfax CMO now peddles insurance
Fairfax Media NZ chief marketing officer Campbell Mitchell has switched careers from media – to insurance.
He’s been appointed Suncorp general manager of customer experience, and is replaced at Fairfax by acting CMO Grant Torrie. Mitchell spent three years in the job, while Torrie has been with Fairfax for seven years, most recently as audience growth manager.
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