FCB has appointed two social media & content specialists to its online content creation team, The Hive. Lauren Watling joins from MediaWorks as producer, head of hive content creation, and Laura Holyoake, joins from Y&R as social senior account manager.
Angela Spain, head of FCB’s PR, activation and Hive team, says the appointments of “these new experienced team members” gives FCB extra capacity to deliver content across social platforms for its clients.
“As the digital media landscape continues to experience fast paced growth, with video in high demand and clients with an appetite to innovate, being able to add this talent to The Hive is something our clients will really benefit from.
“We’ve already got a few projects on the go which break new ground and we’re excited about being able to offer market leading opportunities to our clients across FCB’s portfolio. “
Watling arrives at the Hive with extensive experience in creating collateral for both broadcast and online social content. In her previous role at ad agency .99, she assisted in the launch and management of a new content division, The Workshop. She then went on to work as an integration content specialist at MediaWorks.
Holyoake has championed social media for a wide variety of clients across different industries including corporate, not for profit, banking, FMCG, QSR, telecommunications and automotive, before coming to FCB. She worked on Effie-winning campaign, Love from Land Rover, Jaguar’s Actual Reality campaign which won gold at Cannes and personally was a runner up in the 2015 Junior Lions.
Spain says The Hive launched within FCB eight months ago and has built up a considerable portfolio in its short existence across a range of social platforms.
Dentsu Aegis Network programmatic appointment
Indy Khabra promoted to lead Dentsu Aegis Network programmatic offering Indy Khabra, who is based in Melbourne, has been promoted to Managing Director of Amnet ANZ.
Indy moves into the position following two years as Amnet’s General Manager, and three years with Dentsu Aegis Network. Amnet are the programmatic experts for the group, specializing not only in programmatic buying, but also in the planning, analysis and activation of audience data.
Prior to joining Dentsu Aegis Network, Indy worked in various digital leadership roles within programmatic across multiple markets.
Paul Brooks, President of Dentsu Aegis Network’s Melbourne-based specialist investment and media management arm Amplifi ANZ said: “I am delighted that Indy has accepted the opportunity to lead our group’s programmatic offering and build on his achievements to date as GM.”
“In the last three months we have been working with the flagship brands within Dentsu Aegis Network on our programmatic roadmap and the central role that it will play on delivering our 2020 ambitions. Having the right talent to lead our group’s programmatic vision was critical, and we have that in Indy.”
”It is not just his proven and experienced background but his ambition, passion and charisma that are the qualities that make him stand out from his peers. Given the importance of this role we took our time ensuring that we had alignment on our vision.
“Indy is the ideal candidate to lead Amnet into an exciting new period for Dentsu Aegis Network, with the full support of the global team to deliver what is required for our clients across ANZ.””
Indy said of his appointment: “It is a fantastic opportunity and I’m excited to take on the role of Managing Director at Amnet ANZ.”
“I am passionate about all things programmatic and within Amnet, am part of a strong culture with a team that is truly leading the world in terms of innovation and product evolution. It’s a pleasure working with this brilliant group within the agency and the wider Dentsu Aegis Network. I’m focused on leading Amnet throughout Australia and New Zealand at this exciting time in digital.”
Whilst maintaining its specialist brand identity, Amnet forms one of the four key specialist entities within Amplifi. Indy’s appointment follows the recent global acquisition of Accordant by Dentsu Aegis Network to accelerate programmatic capabilities in the rapidly developing area of data-led programmatic buying.
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