Dentsu Aegis’ Auckland-based digital performance marketer iProspect has appointed Alex Fallowfield to the newly created position of head of product.
“In this role, she will work with clients to help navigate the complex and fragmented digital media landscape to discover a digital media mix across all of iProspect’s products and services, ensuring they are offering the most effective and efficient way to achieve their clients’ objectives,” says general manager Alex Radford.
“She will also spearhead iProspect New Zealand’s Conversion Rate Optimisation product and will help to develop its Intelligent Content service which assists brands in discovering content that will actually be read and shared through a robust set of research tools and processes.”
Fallowfield is an online marketing specialist with nine years of experience in acquisition and retention from both client and agency side. She joins iProspect from retail technology company Ennovators, where she was the head of online marketing. Prior to that, she worked was a conversion optimisation strategist at personalisation platform Qubit.
“Alex will ensure local and global product consistency for iProspect, driving the shape of the product going forward and enhancing cross-channel integration for iProspect’s clients across New Zealand.”
Alex Radford said: “We are delighted to have Alex on board at iProspect to advance our product. Her experience and skill sets will improve our offering, strengthen our partnerships with existing clients and open up new opportunities.
Alex Fallowfield said: “iProspect is an impressive agency with a strong brand, and I have always respected their work in our industry. With the backing of the Dentsu Aegis network, many great clients and an already strong product, I look forward to making my contribution to the brand’s ongoing success.”
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