TVNZ has appointed ex-NZ Yahoo sales boss Louis Niven as GM Online Sales to drive the overall growth of its digital media business.
Niven will oversee the sales of TVNZ’s digital portfolio across all platforms including TVNZ OnDemand, ONE News Now and its new 100% live streamed channel DUKE.
Last year TVNZ introduced online viewer registration for TVNZ OnDemand and it now has more than 1 million verified users. In his new role, Niven will explore data-targeted advertising opportunities to deliver more value to viewers and advertisers.
TVNZ commercial director Jeremy O’Brien says Niven brings with him proven sales leadership and a track record driving multi-media sales growth.
“Louis brings to TVNZ extremely strong and established agency and client relationships and a real passion and knowledge of video and video sales across all platforms,” O’Brien said. “He has an outstanding background and we’re excited to have him on board.”
Niven has previously worked for MediaWorks, Sky TV, ZenithOptimedia and Colenso BBDO.
He took up the TVNA role at the start of this month, taking over from Yael Milbank who has joined Tremor Video (see earlier story here).
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