US/Sydney-based Quantcast, a leader in applying the power of big data to digital and mobile advertising, has appointed experienced industry executive Brendan Muller to lead its New Zealand operations.
Auckland-based Muller joins Quantcast as sales director for the company’s New Zealand operations, having previously worked for entertainment channel Vevo and launching Exponential Interactive in 2011. Earlier, Muller worked in sales and account management roles for Yahoo! and APN News & Media.
“I was very keen to drive the programmatic advertising market in New Zealand and Quantcast is a clear leader in the field, underpinned by a robust and comprehensive technology platform that delivers great results to brand advertisers,” Muller said.
“The future of digital advertising is about having access to real-time audience data and enabling advertisers to get a strong return on their overall spend. The Quantcast platform enables that, and we are activating campaigns across travel, utilities, retail, and insurance.”
Muller says Quantcast, which delivers audience behaviour data to activate digital advertising campaigns for brands, has already picked up significant business in New Zealand since joining this quarter.
“We have the ability to gather and analyse audience data in New Zealand and deploy it into the execution and activation of always-on digital advertising campaigns,” he said. “We believe that brand marketers in New Zealand are increasingly understanding that they can win new customers if they apply audience data the correct way.”
The Muller hire take the ANZ headcount to more than 40 staff.
“Brendan brings a blue-chip track record in the New Zealand market, having worked for Vevo, Exponential and Yahoo!, and delivering great results for brand advertisers,” Quantcast ANZ managing director Andrew Double said.
“We believe he will make a terrific impact for clients in New Zealand and we look forward to providing real-time audience modelling data to our advertiser clients and delivering personalised messaging at the point of conversion.”
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