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Beat taps James Boult: Grey Lynn-based PR agency Beat Communications has appointed James Boult as senior account director, and a principal in the business. The appointment comes on the back of the agency’s move towards a full service communications offering rather just traditional PR.

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Morgan Penn returns to MediaWorks: TRB content & communications project manager Morgan Penn is leaving to join MediaWorks in a role that will see her working in integration across the group, servicing agencies.

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Michael Te Young & Candice Hsu to join digital sales house: Viaduct Auckland-based ad2one has appointed former OMD digital director Michael Te Young to its senior management team where, in conjunction with Johanna Cotter, he will lead the expanding New Zealand team during the maternity leave of five-year incumbent NZ managing director Lisa Ison.

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FCB appoints new digital CD: FCB New Zealand has appointed Matt Barnes as a digital creative director – joining current digital CD Greg Wood to lead the agency’s team of digital producers and designers from April 8.

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Raydar bolsters shopper activation: Clemenger’s Grafton-based shopper activation agency Raydar has appointed Paul Dobbin as creative strategist – a key addition to the senior team at Raydar.

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Aussie facility lures Toybox exec prod: Sydney animation studio Mighty Nice have enticed Toybox Auckland executive producer James Hudson across the Tasman for a similar executive producer role.

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PHD Group taps Simon Bird: PHD Group has appointed leading strategist Simon Bird to group strategy director. Bird, who was most recently at FCB Auckland as planning director, joins PHD Group to head up the agency’s growing strategy team.

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Springload taps Trade Me designer: Te Aro-based web designer Springload has appointed Lee Tucknott as UX director. Currently, Tucknott is head of design at Trade Me – he starts at Sprinload in May.

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Paul Henry taps Gracie Taylor: MediaWorks Radio has appointed George FM drivetime announcer Gracie Taylor as digital producer for the new TV3/RadioLIVE Paul Henry Show, starting Tuesday 7 April.