Brand Equity

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AUCKLAND, Monday: CSD & sports drinks maker Frucor Suntory has appointed Tania Bui as brand director of CSD PepsiCo brands Pepsi Max, Pepsi, Mountain Dew and 7UP.

Focus on digital

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AUCKLAND, Monday: Marketing agency Digital Commons has welcomed account director Tash Judson to its team. No stranger to New Zealand’s media landscape, Judson has held several account management positions agencyside in Wellington before beginning her sales journey as a multi-media sales specialist at NZME.

Theory of Evolution

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AUCKLAND, Wednesday: Downtown indie brand agency Culture&Theory has announced two critical hires – Su Chin Chow and Jed Misa. MD Jonte Goldwater said: Culture&Theory is on a mission to build a team that delivers thinking, creativity and technology that is truly connected up.

Track brings ECD home from UK

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AUCKLAND, Wednesday: DDB Group marketing agency Track Aotearoa has appointed Aaron Goldring as executive creative director. Goldring has recently returned after over seven years in the UK starting with Ogilvy and most recently ECD at Engine Creative. Prior to his UK stint, he held creative leadership positions at DDB and Proximity NZ.

MediaWorks hires GM trio

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AUCKLAND, Wednesday: MediaWorks has announced the appointment of three new agency general managers to its commercial team. Anna Magasiva, Sarah Jones and Matt Field will join the company in the coming months as agency GMs responsible for delivering radio, out-of-home and digital solutions for advertisers.