The new Ford Territory TVC – the latest in a series of attack ads featuring the brand’s upmarket competitors – is called Keeping NZ Real. But – the ad was shot in Australia (by BlueHive director Scott Pickett).
BlueHive is the omni-agency created by Ford to bring all its agencies together in a bid to streamline its marketing needs.
Just where this leaves Ford’s long-standing NZ agency, JWT, remains to be seen.
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