Blogging is here to stay and is an excellent way for marketers to find out more about and tap in to a topic from someone with genuine knowledge, passion, interest and first-hand experience, says Pead PR’s Deborah Pead commenting on the latest IPREX Blogbarometer international survey which reports bloggers globally welcome more contact by PR agencies.
AA Insurance taps DDB
After completing a review last year, AA Insurance, has appointed DDB Group as its new advertising agency partner. DDB will replace AA Insurance’s current agencies Starcom, Special and Twenty over a three-month transition period.
Indies on the rise
The Colenso BBDO/Proximity combo entered the 2016 Axis Awards season with a remarkable 81 campaigns making it through to the awards finals. FCB was #2 on the list with 60 finalists, while Y&R outdid themselves with 57.
Promotus backs the quitters
Wellington agency GSL Promotus has launched a new TV and digital campaign for New Zealand’s government-funded quit smoking service.
No baby penguins here
In 2014, Clemenger BBDO helped make Nova Energy a household name with the Greg Grover from Nova campaign. “The results were fantastic,” says Nova marketing manager Michael O’Donnell, announcing the return of Greg for a new campaign.
The dozen not forgotten
Tower Insurance and Barnes Catmur & Friends gave new meaning to the term ‘hopeless romantic’ this Valentine’s Day when they offered Valentine Insurance to forgetful Kiwis.
Cannes blind to Kiwi talent
No Kiwis (and only one Aussie, as best we can tell) have been appointed to a jury president role at this year’s Cannes Lions. There’s also two APAC judges from Singapore.
Super Rugby gets some swagger
Arch Hill-based boutique creative shop Brandspank has created new opening titles for this year’s Super Rugby competition.
The finalists
CAANZ has this afternoon released its finalist for NZ’s premier creative awards show – Axis 2016.
First social of the year
The first Social Media Club Auckland #SMCakl of 2016 meets tomorrow (Wednesday 17 February) at 6pm at Vodafone Viaduct Harbour.
