ANZ has launched its new Student Banking campaign, Fortune Favours the Brave, with some serious fanfare thanks to the help of globally renowned choreographer Parris Goebel and Whybin\TBWA NZ. Partnering with Goebel, ANZ and Whybin turned a first-year student’s original song into a music video “fit for the likes of J-Lo and Justin Bieber”.
Sugar wins NZ cereal giant
Sugar&Partners has won the Hubbards advertising business. There appears not to have been a formal pitch, but Hubbards marketing director Rebecca Bergs told M+AD this morning that they did “look at other agencies”.
Global awards boost NZ media shops
NZ was the 11th most awarded country in the 2015 Gunn Report for Media, published overnight in London. The top three were the US, UK and India; Australia was #4.
Auto-captions make Facebook debut
Facebook has introduced new features for video ads, including automated captioning for sound-off videos and other video updates.
NZ screen industry hit $3+ billion – thanks in part to Indian students
Indian students make a significant contribution to the NZ economy, says Media Design School ceo Darryn Melrose – who was ceo of M&C Saatchi and Aim Proximity Auckland in 2009-2012 – writing in a guest column in yesterday’s NZ Herald.
Big Mobile unveils new products
APAC-wide mobile advertising company Big Mobile has launched Creative Impact, a suite of products and capabilities focused on helping advertisers achieve “a step-change in the calibre of mobile creativity”.
All aboard for new-era radio surveys
New Zealand radio enters a new phase of audience measurement this year when Europe-based research company GfK delivers its first NZ radio survey on May 5.
Arrivals & Departures: Katie Mills exits MediaWorks, 8com taps Noble, Sizmek signs ANZ rep
Comedy performance director Florence Noble has joined 8 (the Transtasman production company previously known as 8com).
ASA children’s codes review call for submissions
New Zealanders are being invited to offer their views on advertising to children, including food, in a major review of the compulsory codes of practice for the advertising industry.
A TVC saved his life – now he fronts new Heart Foundation campaign
For its 2016 campaign, which runs throughout February, the Heart Foundation has enlisted the services of a man whose life was saved directly as a result of watching a TVC during last year’s campaign.