MediaWorks’ multi-platform TV, radio and digital news service Newshub will launch on Monday 1 February.
Clear conscience marketing to the socially conscious consumer
In response to the growing trend of consumers becoming more socially-conscious, BrandWorld has launched an engaging new storytelling platform that “speaks to the heart of every New Zealander”.
Coke launches global campaign
Coca-Cola has unveiled its new One Brand global marketing strategy that brings all Coca-Cola trademark brands – Coca-Cola, Diet Coca-Cola, Coca-Cola Zero, and Coca-Cola Life – under one roof.
Arrivals & Departures: MediaWorks remakes its executive team
MediaWorks has appointed Mark David as chief commercial officer. “The CCO role is a key part of our executive team reflecting a broad commercial remit and a focus on customer outcomes,” said MediaWorks ceo Mark Weldon.
Workplace safety in focus
The NZ Advertising Producers Group is to host an information evening in association with CAANZ, ANZA, the Technicians Guild, Screensafe & Film Auckland to provide information to about safety compliance.
Green light for WPP-STW merger
The merger between Australia’s STW Group and global network WPP has been approved by the Australian Competition & Consumer Commission in the wake of the WPP’s move to take a controlling interest in the Australian-based business it has partnered for 17 years.
Arrivals & Departures: Adshel beefs up, cool hand Luke hits town
Adshel NZ general manager Nick Vile has announced two appointments to the Adshel team as the company prepares for strong digital growth in 2016.
Smartphones conquer NZ
Nielsen has found that 3.1 million New Zealanders spend the equivalent of two workings days online each week. Nearly three quarters (73%) use at least two devices on a weekly basis and nearly two in five (39%) use at least three.
Team entries OK
The NZ Radio Awards organisation has amended one category for the upcoming awards event in May. The Best Producer category has been changed to allow ‘individuals or teams’ to enter.
Bad hair day for Djokovic
On court, Novak Djokovic is some tennis player – sadly, on screen his performances are woeful. Proof of this can be seen in Djokovic’s laughable attempts to act the part of renowned ’80s tennis brat John McInroe for a good cause – World Vision.