Quality ads beat ad blockers 

EditorNews Make a Comment

Digital publisher Quartz is achieving CPMs “in the high double digits” by simply rethinking its approach to display ads. Even with ad blockers Quartz says high quality ads keep people watching.

Passionate people

EditorNews Make a Comment

Like most marketing media, M+AD receives a lot of PR-driven press releases. We see these as lifeblood communications, written by professional PR exponents who are unusually passionate about the work they do.

The finalists

EditorNews Make a Comment

The finalists for the 3rd annual NZ Social Media Awards have just been announced. Work from Whybin\TBWA, Special Group, Fuse, NZME, Spark PR & Activate, Sherson Wills, and Y&R is featured in the finals list.

David Jones keeps its ads to itself

EditorNews Make a Comment

All marketing and advertising – including creative and media placement – for the new David Jones NZ flagship store in Wellington will be handled by in-house teams at the company’s head office in Sydney. There is, however, a PR shop on the ground in NZ.

AdRoll on film

EditorNews Make a Comment

Dear Ed,” writes Sophie Randall-Hughes, marketing executive at global ad platform AdRoll – “I wanted to share this great cartoon about AdRoll pulled together by The Foundation Capital.