Ay caramba!

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Phantom Billstickers owner Jim Wilson has penned an amusing response to the appearance in the market of a new competitor in the street poster market – Shout Media.

OMG ups ante on ad fraud & brand safety

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In a move aimed at taking a lead on digital ad verification and to combat issues of ad fraud, viewability and brand safety, Omnicom Media Group New Zealand has announced a partnership with global security outfit Integral Ad Science.

Marketing app targets tourists in real time

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A new app designed to help tourism operators reach visitors while en route to local attractions will be launched in New Zealand this week. The technology which was developed by Auckland company Skoot, a joint venture between JUCY, Tourism Radio and Putti (a Spark Ventures company), will allow businesses to market directly to tourists planning the next stage of their […]

NSOs sign up

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NZME has signed with a collective of eight national sporting organisations (NSOs) to be a media content provider, dedicated to delivering rich and engaging sport content in New Zealand – Athletics NZ, Basketball NZ, Bowls NZ, Golf NZ, Hockey NZ, New Zealand Tennis, Triathlon NZ and Yachting NZ.