Air NZ a no-show among Asia’s top 1000 brands

EditorNews Make a Comment

Asia’s No 1 brand is Samsung, named after an in-depth study of the top 1000 in the market by Campaign Asia Pacific and Nielsen. Apple was next, followed by Sony, Nestle, Panasonic and Nike. Coca-Cola was #11, Google #13, McDonald’s #28, Microsoft #33, Dior #35, Armani #37, and Air Asia #41. Air NZ did not make the list.

Shoot short, win a drone

EditorNews Make a Comment

Getty Images asked six Australian and New Zealand creative teams to make a short film using stock footage and one of six themes. Foxtel, The Monkeys, King Content, Paper Moose, Colenso BBDO and Flying Start NZ took up the challenge. Here’s they came up with:

NZ media co-op giant hits 1 million trades

EditorNews Make a Comment

New Zealand’s first publisher cooperative, KPEX, is celebrating a very successful first six months of trading since the country’s four major publishers – Fairfax Media, MediaWorks, NZME and TVNZ – pooled their digital inventory to provide the necessary scale for a private marketplace in New Zealand.

Separating quality data from the junk

EditorNews Make a Comment

What has your data done for you lately? This was the question posed by Exponential APAC’s Melbourne-based head of strategy Tyler Greer yesterday when he flew in to present to a packed room of around 50 leading New Zealand brands and agencies, including BNZ, Flight Centre, Westpac, Genesis Energy, Sky TV, Spark, Dynamo, OMD, Mediacom and ANZ, at The Wintergarden […]

Meet Newzulu brand advocate Pauline Hanson

EditorNews Make a Comment

Fed up with getting your news from trained journalists? Then Pauline Hanson has the app for you. In this Facebook video from the Queensland Senator-elect , she takes aim at the “sensationalist” media she says wilfully misrepresents her political views:

Grey returns its gong, pulls video

EditorNews Make a Comment

An unrepentant Grey Singapore has returned the Bronze Lion it won at Cannes for the controversial I Sea app after what the agency describes as “unwarranted, unfair, unrelenting attacks by unnamed bloggers”.

Humour may offend! Free tickets for M+AD readers

EditorNews Make a Comment

Flushed with the impact their Richie McCaw feature film trailer is enjoying with trade media, Ponsonby-based Trigger Marketing is now offering five double passes for M+AD readers to see the latest Ricky Gervais movie, David Brent: Life on the Road.

All around this town

EditorNews Make a Comment

Colenso BBDO has launched a new Heart of the City campaign to encourage Aucklanders to discover the diversity of offering in the central city.

Stars align for NZ Marketing Summit

EditorNews Make a Comment

The Conferenz Company has launched the third edition of its annual New Zealand Marketing Summit – an opportunity for marketers across all major industry sectors to examine issues, share insights and bench-mark best practice.