PHD Group’s latest publication – Sentience: The Coming AI Revolution and the Implications for Marketing marks the beginning of Preemptive Marketing, where algorithms* will start to predict how we will behave,” says Christophe Spencer, PHD Group NZ head of digital.

As the initial wave of Rugby World Cup fever settles, advertisers have taken to outdoor to keep the excitement front of mind. Underwear brand Jockey backed the team early in the piece well before the RWC had begun, understanding that seeing the All Blacks out of the famed black jersey might make quite an impact.

Colenso BBDO emerged from the annual Mashable Awards (the Mashies) as the only agency outside of North America to walk away from the show with metal. On the night, Colenso’s Found project, developed with Google, won Best Use of Mobile and Samsung Black Cats won for Best Real Time Marketing.

Following the success of Toyota’s Genuine Parts campaign earlier this year with comedian Dai Henwood, Saatchi & Saatchi New Zealand has launched a new series, which sees Henwood playing a multitude of characters including a mum and baby.

MDS AdSchool students have won gold, silver and bronze at the International Crowbar Awards. The gongs came in the copywriting, print, art direction, direct mail, ambient and cinematography categories.

ASB has released the concluding content around their sponsorship of the Auckland Marathon – and their Run Down Your Rate competition that gave 10 lucky runners the chance to win their marathon time as a two-year fixed home loan interest rate.

The New Zealand Herald has today launched its new data-journalism website Insights – a further demonstration, says managing editor Shayne Currie, of the Herald’s “commitment to in-depth journalism and new forms of storytelling”.

Colenso creative chairman Nick Worthington has been appointed to the high-profile Film jury for the 2016 One Show Awards.

NZ is ranked 14th most awarded country in the world by the Cannes Lions 2015 Global Creativity Report, released overnight. The result sees NZ slip three places– down from 11th last year.

New awards reflecting the rapidly changing media landscape are included in the line‐up of categories for the 2016 Canon Media Awards.