New Zealand has been awarded five Gold Lions, one Silver Lion and one Bronze Lion in the Cannes Promo & Activation category, presented last night in Cannes. 

Four Gold Lions plus two Silvers and two Bronzes were won by New Zealand agencies last night in the Direct category in Cannes.

New Zealand agencies have won two Silver Radio Lions overnight in Cannes – one for FCB Paper Plus Read Better Stories – Boots, Gym, Curry; the other for DDB Sky TV Game of Thrones.

A further 29 entries from New Zealand have made Cannes Lions category shortlists – in Digital Craft, Design, Outdoor, and PR.

For many New Zealand businesses, Weibo presents the gateway to scale. “For brands with powerful creative content to capture mass attention, it is the best distribution platform in China,” says Isentia Sydney’s Gareth Kidd, writing for M+AD.

SAN FRANCISCO: Facebook (1.5billion+ users and still climbing) is introducing a new online platform to help agencies and brands make the most of creative ads for mobile.

Independent Australian PR agency Thrive has announced the opening of its first office in Auckland, “due to client demand”.

NZ is sitting on 46 shortlisted works after the first day at the Cannes Lions Festival drew to a close in the south of France.

NEW YORK: Magazines show the highest return on advertising spend (ROAS) across all CPG categories, according to a new study from Nielsen Catalina Solutions, but linear TV advertising drives the highest incremental sales per exposed household.