Adshel is asking marketers and their agencies to join them in reconsidering audience stereotypes and think differently when targeting today’s consumer.
Is 65 the new 55?
TVNZ is adding its weight to those who advise advertisers to ignore the older demographics at their peril – and the broadcaster emphatically is not referring to life insurance and funeral ads.
Arrivals & Departures: The Feds stop a bullet
Former Bullet PR account director Tony Mangan has returned to New Zealand to take up the role of managing partner at Hubbub, a content marketing agency launched in Auckland this week by independent creative agency Federation.
Colenso bid wins Robbie Williams tickets, CDs
ColensoBBDO to be entertained this week by Robbie Williams in support of BOTAB charity The New Zealand Music Foundation.
Clemenger NZ taps Ogilvy’s Manning, Goodale to take justONE transtasman
The Clemenger Group NZ has unveiled an initiative for a greater focus on its data/direct/loyalty capabilities and resources – as a result, justONE will become the transtasman lead on loyalty programs across the group, effective 1 January.
Facebook launches video lite
Facebook has launched Slideshow, a new lightweight video ad made from a series of still images, intended to be easy for advertisers to use.
NZME locks in new newsroom model
NZME has confirmed plans for its new, “world-class” newsroom operation, offering audiences access to “even better journalism and content”.
.99 spins the bottle for L’Oréal
Auckland creative retail agency .99 has launched a new campaign for L’Oréal Paris New Zealand’s Casting Crème Gloss, a safe, semi-permanent hair colourant that lets women try something new, without having to fully commit.
Breakfast of champions
Hot on the heels of the second PwC Herald Talk on Going Global, NZME’s third Breakfast Business event will focus on Changing Markets – What Does it Take to Thrive. There’s still tickets left for the event, to be held next Wednesday 4 November at the SKYCITY Theatre.
Auckland pro’s portfolio wins at NZ Geographic Awards
New Zealand’s most coveted photography award, the New Zealand Geographic Photographer of the Year 2015, was last night won by Jason Hosking in what publisher/judges convenor James Frankham describes as “the most tightly contested year of the competition yet”. Hosking also won Potographer of the Year in 2014.