Len Potts exits (Updated)

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Len Potts, the creative genius behind some of New Zealand’s most successful ad campaigns, died peacefully at home last week after a short illness. He was 74.

Wednesday’s the day for AWARD School NZ

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After a gruelling schedule of 10 briefs in 12 weeks, the annual AWARD School graduation will be held in Auckland this Wednesday 12 October. The graduation will be held upstairs at Mexico Britomart, 23 Britomart Place from 6pm to 8pm.

How B2B marketers socialise

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By Richard Spencer, CMO Isentia: Forget the Wall Street Journal, believe it or not social media is one of the most powerful tools for influence in business. It provides business leaders the unique opportunity to deliver personal insights around contentious issues directly to their audience.