Dow Design has engineered a makeover for Frucor’s McCoy juice, aimed at keeping the brand at the forefront of premium shelf stable juices and juice drinks.

New Zealand Cricket has appointed marketing software outfit Marketo to help build support for the Blackcaps, the White Ferns and domestic cricket teams. Ultimately, the aim is to stimulate ticket and merchandise sales and help drive other commercial opportunities.

bcg2 and Lassoo Media & PR have been appointed to handle creative and media services for EasiYo Yogurt. The appointment follows the development of strategic, creative and media plans for the brand in preparation for a major new brand campaign set to launch later this year.

Just one NZ agency made the shortlist for The Global Awards, which honour the the world’s best healthcare advertising. bcg2’s Smoking Costs A Packet work for Champix is through in the Art & Technique: Typography category.

New York Festivals International Advertising Awards is now accepting entries for its 2016 competition – and has unveiled three new categories: Mobile, Media, and Activation & Engagement.

“Dear Media,” reads an embarrassing apology that landed in our Inbox over the weekend, “Unfortunately there was an error in a recent press release that TubeMogul sent you, advising of the availability of Nielsen Mobile DAR audience verification in New Zealand.

NZME’s Sunday Herald launched its new lifestyle insert Spy at the weekend. The company says the new title aims to meet the gap in the market left by New Idea no longer producing New Zealand content.

Austin, Texas, October 27: Sizmek (NASDAQ: SZMK), an open ad management company for multiscreen campaigns, today released its latest edition of the Sizmek Index, this time examining video advertising adoption and trends across several consumer verticals.

Spark has confirmed rumours that it’s appointed Shine as its strategic agency (but not the above-the-line appointment hinted at in the rumours), and Colenso BBDO as its creative brand agency.