The Sweet Shop Australia managing director Wilf Sweetland has been appointed chair of the Australasian Writers & Art Directors Association (AWARD), replacing Sydney adman Mark Harricks who steps down after two years.

“Thanks for the coverage,” writes Colenso head of activation & PR Paul Gunn, “but get ready to ‘believe’ because we can assure that this was no stunt and 100% legitimate. No ropes, no wires, no trick photography.

TubeMogul, an enterprise software platform for brand advertising, has unveiled its integrated Nielsen’s Mobile Digital Ad Ratings measurement tool into its platform and will provide it to advertisers in Australia and New Zealand.

Global mobile ad platform InMobi has picked up two gongs at the Mobile Marketing Association’s Smarties Awards in New York.

The Marketing Association has extended the entry deadline for this year’s NZ Direct Marketing Awards to next Friday (30 October) at 5.30pm … but you need to apply for this extension today (scroll down for the contact address).

DDB and its client Lion are, predictably, pushing the All Blacks envelope with a Steinlager “footy” promotion that tiptoes all around the ABS – but never mentions their name (being a domestic brand, Steinlager is not – officially – involved with the RWC).

Up-and-coming Ponsonby-based social media agency Backchat Media has won the account for managing the digital radio integration for this year’s Melbourne Cup Carnival in November.

Clemenger BBDO Wellinton has created a series of fairytales to tell the story of the inhabitants at the opening of a major interactive walk-through precinct at Wellington Zoo.