Mind over matter?

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V Energy, with a little help from their friends at Colenso and OMD, pushed the boundaries of possibility at a two-day stunt where mental strength and technology meet.

Cannes unveils two replacement categories

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The Cannes Lions has announced the launch of Lions Entertainment, a new stream which will deliver Entertainment Lions and Entertainment Lions for Music, replacing the current Branded Content & Entertainment Lions.

French giant unveils new, targeted ad formats

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Auckland, October 20. – Gameloft Advertising Solutions, an arm of Paris-based global digital games company Gameloft, has unveiled new, innovative advertising formats: Minigame, FORM, SITE, VBAN, M-INT, as well as a new geolocation feature that matches advertising campaigns with users according to their location.

Discover the zing of the content kings

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The penultimate edition of #smcakl 2015 is on tomorrow night (Wednesday) at Vodafone’s Viaduct Harbour Ave HQ. A panel of academics and broadcasters will discuss: Gen Z – What’s up with young people on social?

ASA to review kids’ ad codes

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The Advertising Standards Authority has confirmed a review of the Code for Advertising to Children and the Children’s Code for Advertising Food. The last review as completed in 2010.