ANZ gets it write

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Whybin\TBWA client ANZ bank leads the list of finalists for the 2015 Plain English Awards. “The judges had 140 entries to read through, and a hard job choosing between them,” said Gregory Fortuin, Chair of the WriteMark Plain English Awards Trust. “Any individual or organisation that made the finalist list should be very proud to be there.”

Battle cry

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Only a few months after NZ Rugby engaged Sugar&Partners to deliver its ITM Cup campaign the agency has “successfully reignited deep-seated rivalries and passions for NZ’s premier national sporting competition, stoking the fire within dormant fans” with an outdoor and social media activation campaign.

Legends heads for the provinces

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Clemenger BBDO is aiming at Kiwis in the provinces with its latest Legends campaign – a series of social videos starring popular NZ social media personality Jimi Jackson and his arsenal of alter egos.

NZ deaf video goes global

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The video produced by Auckland agency The Business for the National Foundation for the Deaf has gone viral and is creating a global conversation about the unfairness about not having captioning legislated in NZ.

The rise of mobile

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Sydney-based Isentia TWO Social head Richard Spencer delved deep into the dark, fast-moving world of mobile technology to write this piece for M+AD.